This is not the best of times... While the world may be fighting over larger things, my own little battles go on....for what is life without those?
No one has claimed life to be easy....but I now believe that life is as easy as you want it to be or as complicated as you want it to be....of course, if you have the luxury of a premier business school education, you are doomed for you are now destined to do a 2x2 framework for everything...
Which brings me to the long discussions I have had with 2 of my very good friends about the line between taking a rational decision (the MBA one) and the one about listening closely to the inner voice...especially wrt career, jobs and the way forward. I have personally gone through those times when I did my own share of analyzing to the nth degree whether I should do this or not....havent regretted it yet...even today I am making some decisions which for an outsider would seem irrational but to me it feels right....both the folks I talked to did not agree with me fully about feeling right....
The way I see it, end of it all, this Act will end and the next one will begin. So enjoy the time while you are in it......and dont worry, you will still reach the next act in good shape....this way or that way...It's difficult to feel this way all the time for me too (after all I am part of the 2x2 crowd...)
It is but no wonder that Shakespeare is so great...
'All the world's a stage,
And all the men and women merely players'
Thursday, August 31, 2006
Friday, August 25, 2006
Saturday, August 19, 2006
Things Change...
Things Change....
They most definitely do...
The last week has in lot of ways been as anti-climactic as it can get..a lot of things did not happen but things have been set into motion...
The shortest trip I have made abroad...had to go to New York, the big daddy of them all...(may comment on the city in a later post) for a really short trip....Now New York was one of the 43places in my list...so I should have been really excited for the great opportunity career wise and the fact that it is New York...
But then in the end not so much...how do any of these matter when you really are not relishing the moment?
Ever get the feeling that things are all happening around you, seemingly unconnected to you but somehow affecting you....
Maybe it is time to look to the skies for a signal...
They most definitely do...
The last week has in lot of ways been as anti-climactic as it can get..a lot of things did not happen but things have been set into motion...
The shortest trip I have made abroad...had to go to New York, the big daddy of them all...(may comment on the city in a later post) for a really short trip....Now New York was one of the 43places in my list...so I should have been really excited for the great opportunity career wise and the fact that it is New York...
But then in the end not so much...how do any of these matter when you really are not relishing the moment?
Ever get the feeling that things are all happening around you, seemingly unconnected to you but somehow affecting you....
Maybe it is time to look to the skies for a signal...
Tuesday, August 01, 2006
The Infy Epic
Infy is on a roll again. If there needed to be one example of using the media to the best of its advantage, look no further than Infy.
We have had so many firms in the country who have passed the 25 yrs. We have quite a number of firms that are more than $2 billion in size. We have TCS, the grand daddy of Indian IT doing a lot of things. But yet, no one remembers them as much as Infy.
The Infy way of media management probably had different agendas at different points of time. When Infy was this new kid on the block, they stayed low profile. Then they embarked on this strategy of under promising every quarter and then over shooting it always thus becoming the darling of the shareholders. That got it the visibility it desired in the markets.
Then came the days of the Global Branding. They did Nasdaq and did a lot of road shows in the US. By the time, the competitors had wisened up and the war for talent had become hot. Then Infy did that big $1 billion bash again telling the world, we love our employees ensuring that there are enough people still wanting to get into Infosys.
Now if you need to get into consulting, you need to again build that kind of visibility. To align with the international vision, they started the first ever widely publicized Global Internship program to brand themselves in campuses abroad.
Again the 25 yr bash and the 126 crores are all part of 'we love our employees' message. Today Infy realizes that the biggest challenge is again talent. So here you have all the directors of Infy sitting for television and talking in their own inimitable style again putting the desire in so many more young people to want to join Infosys.
But make no mistake. I dont think Infy is any evil corporation. In fact I think this media management is itself worth a case study...the changing faces of Infosys. I think Infy's success has been that they have been doing this before anyone even realized that you had to manage the media.
We have had so many firms in the country who have passed the 25 yrs. We have quite a number of firms that are more than $2 billion in size. We have TCS, the grand daddy of Indian IT doing a lot of things. But yet, no one remembers them as much as Infy.
The Infy way of media management probably had different agendas at different points of time. When Infy was this new kid on the block, they stayed low profile. Then they embarked on this strategy of under promising every quarter and then over shooting it always thus becoming the darling of the shareholders. That got it the visibility it desired in the markets.
Then came the days of the Global Branding. They did Nasdaq and did a lot of road shows in the US. By the time, the competitors had wisened up and the war for talent had become hot. Then Infy did that big $1 billion bash again telling the world, we love our employees ensuring that there are enough people still wanting to get into Infosys.
Now if you need to get into consulting, you need to again build that kind of visibility. To align with the international vision, they started the first ever widely publicized Global Internship program to brand themselves in campuses abroad.
Again the 25 yr bash and the 126 crores are all part of 'we love our employees' message. Today Infy realizes that the biggest challenge is again talent. So here you have all the directors of Infy sitting for television and talking in their own inimitable style again putting the desire in so many more young people to want to join Infosys.
But make no mistake. I dont think Infy is any evil corporation. In fact I think this media management is itself worth a case study...the changing faces of Infosys. I think Infy's success has been that they have been doing this before anyone even realized that you had to manage the media.
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