Make Something Happen

I am not a big fan of Seth Godin though a lot of people seem to follow his blog and writings. But I like this post of his:

"If I had to pick one piece of marketing advice to give you, that would be it.

Now.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go."

The URL to his post

Extending this a little further, seriously, I think we do tend to overestimate the importance of what we are doing, the report, the meeting, the deliverable that we stop thinking and just keep doing and stop caring about the real things....