Monday, September 25, 2006

Air Deccan - A second innings

After a long time, I travelled by Air Deccan. There seems to be something happening over there. It almost seems like Capt. Gopinath got up one day and said 'I am sick and tired of people cursing my company. My employees are all becoming demotivated having been shouted at so many times.'

Let me run a market research to do a perception map for Air Deccan. So now we have the dear Captain making enough announcements about how they are making it on time 88% of the time and we are only late 12% of the time.

So he gives all of his employees this bright yellow T-shirt asking his customers to give Air Deccan a second chance. It's an interesting exercise to change the negative perception of the public.

In many ways, this is an important exercise for the company. They need to boost up their sagging stock, their customer satisfaction scores and their employee morale.

Let's see if the captain manages to pull this off too...

ps:Btw, captain, it is perfectly legal to provide some directions to passengers when and where the flight is going to take off from at least 30 min before departure

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